Website Design & Development
Business websites, online shops and web applications that are quick, clear and easy to keep up to date.
Learn moreUK technology partner
Building smarter digital experiences for tomorrow.
From innovative websites and bespoke software to secure networks, intelligent databases and next-generation applications, Smart Choice IT Solution helps businesses turn technology into meaningful growth.
- Web
development - Software
engineering - Database
solutions - Network
support
Who we are
Your technology partner for digital transformation
Smart Choice IT Solution Limited is a UK provider of digital, software and IT services, working from Mare Street in East London.
We look after the technical side for businesses that would rather get on with their own work — the website customers see, the software the team uses daily, and the networks and databases underneath.
We explain things in plain English, and we tell you what we think before you commit to anything.
End to end
Design, build, deploy and support, from one team.
Business first
We start with the problem, not the technology.
Built to last
Systems that still make sense in a few years.
London based
A real office in Hackney, not a call centre.
Our expertise
Seven services we offer
Pick the one closest to what you need, or tell us the problem and we will point you at the right one.
Software Development
Bespoke software shaped around the way your business already works — not the other way round.
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Network Support Services
Office networks and Wi-Fi configured, monitored and repaired, on site or remotely.
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Digital Marketing
Search, advertising and content aimed at the customers you actually want to reach.
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Database Design & Development
Information modelled so it stays accurate, stays fast and still makes sense years later.
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Game Development
Playable 2D and 3D games for web, mobile and PC, from first mechanic through to release.
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Mobile App & API Development
iOS and Android apps, and the interfaces that let your separate systems work as one.
Learn moreNot sure which you need?
Describe the problem rather than the solution, and we will tell you what it would take to put it right.
Talk to usWhat we build
The kinds of system we take on
Illustrative of what we can build for you — not a list of finished client projects.
Business websites
Brochure sites, landing pages and content-managed sites
CRM systems
Customer records, pipelines and follow-ups in one place
E-commerce platforms
Catalogues, baskets, checkout and order handling
Mobile applications
iOS and Android, native or cross-platform
Database dashboards
Reporting that turns stored data into decisions
Network solutions
Office networks, Wi-Fi, monitoring and backup
Game development
2D and 3D games for web, mobile and PC
Business automation
Jobs done by hand today, done by the system tomorrow
Why Smart Choice
What working with us is like
Tailored solutions
Nothing off the shelf that half fits. We build for your situation.
Business-focused
We ask what the system has to achieve before we talk about how.
Responsive by default
Everything we build works properly on a phone, not just a desktop.
Scalable architecture
Built so it can grow without needing to be thrown away.
End-to-end service
Design, development, hosting, data and support from one team.
Collaborative delivery
You see progress as it happens and can change direction early.
How we work
Five stages, start to finish
01Discovery & consultation
We learn the business, the problem and what success would look like.
02Planning & strategy
Scope, approach and a written plan you can agree before work starts.
03Design & development
Built in stages, with something to look at early rather than at the end.
04Testing & quality assurance
Checked on real devices and browsers, and fixed before it goes live.
05Launch & ongoing support
Deployed carefully, then looked after — we don't disappear afterwards.
Technology
Platforms and tools we work with
We choose the technology to suit the job rather than fitting every job to one stack.
Frontend
- React
- Next.js
- JavaScript
- TypeScript
Backend
- Node.js
- Python
- PHP
Databases
- MySQL
- PostgreSQL
Cloud & infrastructure
- AWS
- Azure
Mobile applications
- Flutter
- React Native
Game development
- Unity
- Unreal Engine
Start a project
Have an idea? Let's build something exceptional.
Tell us about your business goals and discover how the right technology solution can help bring your vision to life.
Questions
Frequently asked
Can you build a completely custom website rather than a template?
Yes. Everything we build is designed for the business it belongs to. We do not start from a bought theme, so the site is not limited by somebody else's assumptions and there are no plugins to keep updated.
What counts as bespoke software?
Anything built for your business specifically — a booking system, a CRM, a stock or job tracker, a reporting tool, or automation for a process currently done by hand. We start by watching how the work is done now.
How do you quote for a project?
We talk through what you need, ask questions, and then put a written proposal together with the scope and cost. We do not price a job before we understand it.
Do you build mobile apps for both iPhone and Android?
Yes. Depending on the project we build separately for each platform or use a cross-platform approach that produces both from one codebase. We will explain the trade-off for your case.
What does network support cover?
Setting up and configuring business networks and Wi-Fi, structured cabling, monitoring, troubleshooting faults, and backup and recovery. Support can be remote or at your premises.
How long does a project take?
It depends entirely on what is being built. We give you a realistic timescale in the written proposal, once the scope is clear, rather than a number that sounds good at the first meeting.
Do you maintain the site after it launches?
Yes. Ongoing support and maintenance are part of what we offer, and we will agree what that covers before launch so there are no surprises.